EXAMPLE: CHIME APP LOADING SCREEN
Active Intelligence
Tagline
Connecting surgeons and patients with smart decisions throughout the journey of care.
Positioning statement
Active Intelligence® is Exactech’s unique approach for applying today’s latest technologies to better connect surgeons and patients with smart decisions throughout the journey of care.
Technology suites
Active Intelligence is a platform of technologies that helps surgeons engage with patients and peers, solve challenges with predictive tools and optimize the way they perform.
Continuum of care
Personalized to each surgeon, each patient and each procedure, active intelligence helps surgeons make smart decisions through the entire journey of care.
Brand Architecture and Corporate Positioning
Active Intelligence supports our corporate strategy: Exactech will focus its investment and compete aggressively in the most attractive segments in orthopaedics: extremities (both traditional and utilizing advanced technologies) and large joints utilizing advanced technologies.
We will incorporate Active Intelligence into our existing product brands to represent the full scope of offerings, both technology and implants, with emphasis on the high growth technology positioning. Specific technologies will be presented as “powering Active Intelligence” within each implant brand as illustrated below. Our implant brands are supplemented by the Active Intelligence technologies, whereas the Active Intelligence technologies themselves are what “power” this corporate initiative to position exactech as a technology company.
Product positioning statements
Predict+: Predict+ is part of Exactech’s Active Intelligence smart solutions that help you engage with patients and peers, solve challenges with predictive tools and optimize the way you perform.
Active Intelligence product category
When referring to Active Intelligence as a product category, please use Smart Solutions just like we use “Shoulder” when talking about our Equinoxe brands as a product group. When designing ads or tradeshow graphics for Active Intelligence or other Exactech products, please use this listing and type treatment to show Exactech’s complete product offering. In this listing, also include our web address as shown.
Extremities | Knee | Hip | Smart Solutions | Cement | Spacers | staging.exac.com
Logo strategy
Business Unit Logos: BU brand is primary. Active Intelligence is secondary.
Business Unit Logos with Technology (no trademarked name): The names of the products are written in Title Case.
Active Intelligence Technologies with Logos: Use when promoting the specific technology.
Logos on applications
Where possible, the Active Intelligence logo will be incorporated into the graphics for loading screens or apps.
Example: ExactechGPS unit has the ExactechGPS logo on the physical unit. Given the adequate screen size, the Active Intelligence logo can be incorporated into the future start up screen designs.
When deciding on what branding elements to include on a screen design, use the following brand hierarchy
- Exactech logo
- Technology logo
- If space, include the Active Intelligence logo.
For app icons, include only the recognizable icon for the technology and in the app description include the exactech name.
EXAMPLE: APP STORE DESIGN
EXAMPLE: EXACTECHGPS UNIT AND HOME SCREEN
All logos are available on the ExactechDAM.
Color pallete
Primary colors
Electric Blue
PMS 2727
CMYK 76/49/0/0
RGB 43/125/225
HEX 2B7DE1
Dark Blue
CMYK 100/85/39/31
RGB 27/50/85
HEX 1B3255
Rick Black
CMYK 30\20\10\100
RGB 6\6\6
HEX 000000
Secondary
Neon Teal
CMYK 28\52\0\0
RGB 204\139\248
HEX CC8BF8
Purple
CMYK 59/86/0/0
RGB 148/0/211
HEX 9400D3
Dark Teal
CMYK 71/0/35/0
RGB 6/191/183
HEX 06bfb7
Neutral colors
Dark Gray
PMS 431
CMYK 78/65/53/45
RGB 50/61/71
HEX 555555
Medium Gray
PMS 143
CMYK 2/32/92/0
RGB 153/153/153
HEX 999999
Light Gray
PMS 428
CMYK 23/17/17/0
RGB 232/232/232
HEX e8e8e8
White
CMYK 0/0/0/0
RGB 255/255/25
HEX ffffff
Typography
Infographics
The style for Active Intelligence infographics is still in development. These are inspiration images to guide us until we have samples of our own. Art direction for these graphics is to use thin, more scientific lines and icon style. When possible use “glows” and transparency and 3d angles as if the graphics are coming off the screen. Infographics may utilize the entire Active Intelligence color palette.
Collateral
Below are samples of collateral. Retain current corporate collateral templates while adding Active Intelligence graphical elements and logos. Main and campaign brochures take on Active Intelligence branding and don’t need to follow any existing template. Just stay within the Active Intelligence brand standards.
Collateral templates are available on the ExactechDAM.
Webpages
Active Intelligence campaign pages deviate from traditional product pages in that they use dark backgrounds and reverse type. Sections within a product page that talk about Active Intelligence also carry the branding of dark backgrounds and reverse type. The AI branding should be modified as needed to accommodate the parameters of web design. Colors should be adjusted to best present on screen.
Video and animation
Logo Animation
Please use the Active Intelligence logo animation at the beginning of Active Intelligence videos or Animations. This animation can be found on the Exactech DAM. Please place the Exactech logo at the end.